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            introduction to Bitly's features
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            scales to the size you need
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            brand on social
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            omni-channel engagement
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          + [42]developers For DevelopersBuild links into any workflow
     * [43]Features
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          + [45]Increase engagement and exposure Branded LinksIncrease
            engagement and exposure
          + [46]Create a seamless user experience Mobile LinksCreate a
            seamless user experience
          + [47]Track and optimize every touchpoint Campaign Management &
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Short links, big results

A URL shortener built with powerful tools to help you grow and protect your

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   ____________________ (Copy) Copy

   Enter URL to be shortened ____________________ Shorten

   By clicking SHORTEN, you are agreeing to Bitly's [60]Terms of Service
   and [61]Privacy Policy
     * Want to customize, brand, and track your links?
       [62]Get Started

   Scroll to learn more

The link shortener that has your brand's back

Your brand wasn't built to be hidden. Help it stand out with branded links
that drive 34% more clicks.

   branded links

Inspire trust

   With more clicks comes increased brand recognition and consumer trust
   in your communications--which in turn inspires even more engagement
   with your links. (It's a wonderful cycle.)

   campaign analytics

Boost results

   On top of better deliverability and click-through, rich link-level data
   gives you crucial insight into your link engagement so your team can
   make smarter decisions around its content and communications.

auto branding

Gain control

   Take credit for your content and learn more about how it's consumed by
   enabling auto-branding--a feature that ensures your brand remains in
   any link someone shortens pointing to your website.

   [63]Get Started for Free
   [64]Learn More

The most recognized brands in the world love Bitly


Frequently asked questions

What is a URL Shortener?

   A URL shortener, also known as a link shortener, seems like a simple
   tool, but it is a service that can have a dramatic impact on your
   marketing efforts.

   Link shorteners work by transforming any long URL into a shorter, more
   readable link. When a user clicks the shortened version, they're
   automatically forwarded to the destination URL.

   Think of a short URL as a more descriptive and memorable nickname for
   your long webpage address. You can, for example, use a short URL like
   bit.ly/CelebrateBitly so people will have a good idea about where your
   link will lead before they click it.

   If you're contributing content to the online world, you need a URL

   Make your URLs stand out with our easy to use free link shortener

Benefits of a Short URL

   How many people can even remember a long web address, especially if it
   has tons of characters and symbols? A short URL can make your link more
   memorable. Not only does it allow people to easily recall and share
   your link with others, it can also dramatically improve traffic to your

   On a more practical side, a short URL is also easier to incorporate
   into your collateral - whether you're looking to engage with your
   customers offline or online.

   Bitly is the best URL shortener for everyone, from influencers to small
   brands to large enterprises, who are looking for a simple way to
   create, track and manage their links.

What is a Custom URL Shortener?

   A custom URL shortener, sometimes referred to as a branded URL
   shortener, lets you brand your links.

   For example, instead of bit.ly/xyz, you could use a custom short URL
   like yourbrnd.co/xyz.

   There are several benefits of branding your short links. Branded links
   build trust between your audience and your business, drive more clicks,
   give your audience a preview of where they are being taken and increase
   brand awareness.

   A link shortening service that includes custom short URLs is vital to
   improving audience engagement with your communications. A short URL is
   good, but a custom URL works every time.

Features of Bitly's Link Management Platform

   If you're looking to shorten just a link or two, our free URL shortener
   service will work for you.

   But if you're looking to share unique content in a way that feels
   personal to each user, you will need a link management platform. With
   our platform, you can brand your links with a custom domain, build QR
   codes, shorten links in bulk, redirect links, build campaigns and
   leverage many more features. If you need to create links at higher
   volumes, you can also take advantage of our powerful Bitly API.

   Creators, small businesses, large enterprises: if you're looking to
   grow and scale your brand or business - Bitly has a plan with the
   features you need.

   [65]Find a plan that works for you

Why Choose Bitly

   Whether you're sharing one link or millions, our platform was built to
   help you make every point of connection between your content and your
   audience ignite action.

   That's why the most recognized brands in the world love our platform.

   [66]Get started today

More than a link shortener

   [67]Get Started for Free

More than a free link shortener

   [68]Get Started

More than a link shortener

   [69]Get Started for Free

Why Bitly?

   [70]Bitly 101
   [71]Integrations & API
   [72]Enterprise Class


   [74]About Bitly
   [75]Our Team


   [79]Social Media
   [80]Digital Marketing
   [81]Customer Service
   [82]For Developers


   [83]Link Management
   [84]Branded Links
   [85]Mobile Links
   [86]Campaign Management & Analytics
   [87]QR Codes


   [89]Resource Library


   [92]Privacy Policy
   [93]Terms of Service


   [94]About Bitly

    2021 Bitly Handmade in NYC, San Francisco, Denver, and all over the
   [100]twitter [101]linkedin [102]Facebook

Cement Your Presence.
Build Your Brand With Bitly Basic.

   Make a splash with branded links, QR Codes and bulk link shortening.
   Sign up for the Basic plan today and make your brand your own.

   [103]Get Started

   IFRAME: [104]https://www.googletagmanager.com/ns.html?id=GTM-MWZVBR2

      Want to customize, brand, and track your links?

   [105]Get Started


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